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This web site winterstone.com has the following on the site, "The NEW Sculpting Medium, IDEAL for Indoor or Outdoor SCULPTURAL Works." Our analyzers noticed that the webpage also said " Model or Cast your own Stone! Provides the strength and durability of Stone in the shape, size, color and texture desired." The Website also said " Multi-component dry cementitious formulation requiring only the addition of water. Model with fingers or tools. Weather Resistant, ideal for outdoor applications such as Monuments, Fountains and Architectural Ornamentation. Non-toxic, Safe, and easy to use. Can be integrally pigmented or externally patinated." The website's header had SCULPTING MEDIUM as the most important optimized keyword. It is followed by MODELLING MEDIUM, NEW SCULPTING MEDIUM, and ART MEDIUM which isn't as ranked as highly as SCULPTING MEDIUM. The next words winterstone.com used was CLAY SCULPTURE. PLASTER was included but will not be seen by web engines.